[client name]

[project title]

[project description]

Our New Home!

195 Kaya House, 1st Floor, Jan Smuts Avenue, Rosebank.

Call us on 011 486 1284 or email us at info@dwf.co.za

If you would like to join our team, please forward your CV and portfolio to team@dwf.co.za

We're in the business of moving people
this is who we are
this is what we do
this is what we've done

these are our clients
get in touch
We are a 'collective' of passionate, brave, caring, down to earth people who find joy in discovery.
Thando Dingaan
CEO
michael muller
executive creative director
nelson nyokong
Account Director
Geraldine Kettlewell
Account Management (Freelance)
Firdaus Paulsen
Traffic Manager
Rickey-Lee Burns
Account Director
Tebogo Mahlomoje
Graphic Designer
Philisiwe Zuma
Executive Assistant
Our Philosophy

We are in the business of moving people

Creativity is at the core of everything we do. We use it to create relevant and meaningful solutions that MOVE PEOPLE and we deliver those solutions through what we’ve termed ALLVERTISING™.

At DWF Collective we believe that sometimes the solution to a business or brand challenge is not advertising. For us, the solution is ALLVERTISING™.

ALLVERTISING™ is a circular way of thinking. It starts from strategy, to positioning, to branding, to design, to communication, to engagement, to feedback and then back again. ALLVERTISING™ is a multi-channel marketing tool that was designed to deliver results. At The DWF Collective we believe in the strength of the COLLECTIVE EFFORT, a philosophy that is an inherent part of the ‘African way’. It’s part of who we are and how we do things. So we work hard to be a part of our client’s journey and not just a facilitator of it. ALLVERTISING™.

Our way

ALLVERTISING™



The agency believes that sometimes the solution to a business or brand challenge is not advertising. For us, the solution is ALLVERTISING™.

ALLVERTISING™ is a circular way of thinking. It starts from strategy, to positioning, to branding, to design, to communication, to engagement, to feedback and then back again. ALLVERTISING™ is a multi-channel marketing tool that was designed to MOVE people and deliver results.


Brand & Marketing Strategy
We believe that our job is about moving people both emotionally and physically, leading to greater brand success.

Communication ideas and solutions need to MOVE people psychologically, breaking them out of their existing inertia. This involves shifting people’s perceptions through motivation and desire, as well as removing perceived barriers to action thereby making it easier for people to buy.

However…we believe that shifting attitudes is not enough. We are in the business of driving real changes in behaviour. Getting people to take action is ultimately what drives positive movement in a brand or organisation’s success.

Our unique understanding of newer developments in the marketing and behavioural sciences gives us insights into what factors really drive brand growth and how the considered application of marketing and communication ideas can shift consumer behaviour.
Communication Design
Our creative team works with clients in a ‘collective’ and collaborative process that aims to challenge the exsisting creative paradigms which govern their brand. We believe that creative solutions across any channel should MOVE people through bold, emotionally captivating and memorable creative that is insightful, informative, actionable and strategically sound.
Media Planning & Buying
Our media strategies are driven by our core philosophy. We aim to MOVE consumers at the right time, at the right touch point with the right message. At the same time we strive to MOVE our clients’ businesses forward through collective, innovative, on point media strategy and buying that delivers measurable results.

Consumers constantly change how they consume messages and it is with this in mind that we stay abreast of consumer habits, loves, hates, challenges and trends. If we cannot speak to them in the way they are consuming media, we miss the boat.

A mix of cerebral message consumption and emotional connections are required to allow our creative and messaging to cut through the clutter of everyday life.

This is what we strive for on every campaign to achieve effective and efficient media, communication and touchpoint strategies that work.
Social Media
We believe that social media is one of the few chances for a brand to interact with its consumers and stakeholders organically, in real time and in a way that reflects the brand strategy. We look to build communities of value for brands that will be a recognised and interactive touchpoint to consumers and stakeholders, targeting users that are relevant and speaking to them in ways they will appreciate. Social media is more than a space to add messaging, serve customers, flight ads or simply respond to comments, we truly believe it can be an area to build brand salience alone or in conjunction with a through-the-line approach.
Public relations
We believe that the true value of integrating communications is having a deep understanding of our clients’ businesses, developing strategic insights and always ensuring a return on investment with content that forges understanding and resonates with audiences.

We do this by telling great stories, ensuring that your brand is always top when the customer is ready to make a purchase.
Digital & Online
The DWF Collective’s digital team has extensive experience in creating well-crafted digital and online interactions that are geared to MOVE people. We immerse ourselves in the needs of our client to create a consumer facing digital framework that delivers a meaningful user interface, experience and functionality

We specialize in Website development, Web-based application development, Mobile Application development, CMS systems development, e-Commerce development, Rich Media Online Advertising (HTML5 Banners) and Email Marketing solutions for all devices and platforms that are optimized for ease of use and to increase sales.
BB Bakery
Print
Blue Ribbon
Mom is so cool TV Commercial
Blue Ribbon
Print
Blue Ribbon
Brown Plus TV Commercial
Blue Ribbon
Toaster TV Commercial
Blue Ribbon
Lunch Box TV Commercial
Blue Ribbon
Fuel TV Commercial
Blue Ribbon
Digesta TV Commercial
Bridgestone
Tread Smartly TV Commercial
Bridgestone
Ecopia TV Commercial (Travel Light)
Bridgestone
Brand
Bridgestone
Cape Leopard Trust
Bridgestone
DriveGuard Print
Bridgestone
Dueler Print
Bridgestone
2015 Campaign Print
Bridgestone
Ecopia Launch Activation
Bridgestone
POS Print
Bridgestone
Pink Drive Commercial
Bridgestone
Ecopia TV Commercial (No Aircon)
Business Connexion
Leetile Benjamin Mophatlane Foundation
City of Joburg
Healthy Lifestyle
City of Joburg
Joburg 10 Plus
Freightliner
Print
FUSO
Print
Manhattan
TV Commercial
SAB
Kickstarter Reloaded
SAB
Underage Drinking
SAB
You Decide
Sassda
Print
Traviata
Print
Western Star
Print
Altech
Bardahl
BB Bakery
Blue Ribbon
Bridgestone
Bridgestone Commercial
Business Connexion
City of Joburg
Daimler
Firestone
Freightliner
FUSO
Lafarge
Manhattan
Premier Foods
SAB
Salga
Sassda
Traviata
Western Star
195 Kaya House, 1st Floor, Jan Smuts Avenue, Rosebank.

Call us on 011 486 1284 or email us at info@dwf.co.za

If you would like to join our team, please forward your CV and portfolio to team@dwf.co.za